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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reports and Activation | - Report Types
|
| Topic 2: Data Integration and Configuration | - Data Ingestion
|
| Topic 3: Data Harmonization and Data Model | - Data Classification
|
| Topic 4: Data Visualization and Dashboards | - Calculated Measurements
|
| Topic 5: Marketing Intelligence Platform Fundamentals | - Administration and Security
|
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
Client has provided sample flies of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:
Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?
- A. Depends on the Data Updates Permissions
- B. 4
- C. 8
- D. 3
Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).
A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.
When harmonizing the Objective field from within the data stream mapping, which advantage is gained?
- A. Performance (Performance when loading a dashboard page)
- B. Ease of Maintenance
- C. Scalability
- D. Ease of Setup
Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).
A client's data consists of three data streams as follows:
Data Stream A:
The data streams should be linked together through a parent-child relationship.
Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
The client would like to have a "Site Revenue" measurement.
This measurement should return the highest revenue value per Site, for example:
For Site Key 'SK_C_2', the "Site Revenue" should be $7.00.
When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.
For example:
For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys 'SK_C_1' ($4.00) and 'SK_C_2' ($7.00))
Which options will yield the desired result;
- A. Option #2 & Option #3
- B. Option #1 & Option #4
- C. Option #1 & Option #3
- D. Option #2 & Option #4
Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).
A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data follows a naming convention as shown below:
Facebook Ads Naming Convention - Campaign Name:
Camp|D_CampName#Market_Objective#TargetAge_TargetGender
Twitter Ads Naming Convention - Media Buy Name:
Market|TargetAge|Objective|OrderID
' Google Ads Naming Convention - Media Buy Name:
Buying Type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization 'Center.
In addition to the previous details, the client provides the following data sample:
Logic specification:
If a value is not present in the Validation List, return "Not Valid"
If a value is not present in the Classification File, return "Unclassified".
If the Harmonization center is used to harmonize the above data and files, what table will show the final output?
- A.
- B.
- C.
- D.
Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).
Which two statements are correct regarding LiteConnect?
- A. The dataset does not conform to the standard data model
- B. All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.
- C. It does not require any identification of entities, keys or any other categorization.
- D. Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).
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