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For a business to succeed, it is essential to understand customer preferences, behavior, and buying patterns. Salesforce offers powerful tools like Customer-Data-Platform to capture and analyze customer data while providing a unified view of customer interactions. With the Salesforce CDP Certification Exam, professionals can learn how to leverage the platform's features to their full potential, provide personalized customer experiences, and deliver superior business results.
NEW QUESTION # 32
What are the two benefits of Calculate Insights compared to Segment criteria?
- A. It creates simple logic on row-based operations
- B. Marketer friendly drag and drop interface
- C. It creates reusable contents
- D. It performs complex queries on multiple objects
Answer: C,D
NEW QUESTION # 33
What must CDP admin user do first when setting up users in CDP?
- A. Assign permission sets
- B. Creates profile for each CDP user role
- C. Configure Data Source
- D. Set up each use as admin
Answer: B
NEW QUESTION # 34
Which are the following actions can be applied to a previously created segment? (Choose 3)
- A. Export
- B. Delete
- C. Copy
- D. Deactivate
- E. Reactivate
Answer: B,C,D
NEW QUESTION # 35
How many Salesforce orgs can an administrator connect to Salesforce CDP?
- A. 0
- B. 1
- C. 2
- D. No hard limit
Answer: D
NEW QUESTION # 36
What is the Subject Area for any Organization, Individual, or Member in the Cloud Information Model?
- A. Individual
- B. Global Account
- C. Membership
- D. Party
Answer: B
NEW QUESTION # 37
Marketing Cloud Customer Data Platform creates a setup automations--------support data transfer between the two products by default----Bundle
- A. All Business Units in the Marketing Cloud Account
- B. All Business Units in the Marketing Cloud Account with Email Activity
- C. Top level (Enterprise) Business Unit in the Marketing Cloud Account
- D. All Business Units in the Marketing Cloud Account for which connected CDP
Answer: D
NEW QUESTION # 38
How do the Data streams that use the Marketing Cloud Connector refresh data?
- A. Marketing Cloud's Automation Studio handles this process.
- B. Manually refreshed by CDP Admin
- C. APIs are used for refresh
- D. None of the above
Answer: A
NEW QUESTION # 39
What programming language is used to configure Calculate Insights?
- A. SOQL
- B. Python
- C. ANSI SOQL
- D. DCL
Answer: C
NEW QUESTION # 40
Which formula function should a data specialist use to create a composite key when a primary key is not available?
- A. COALESCE
- B. CONCAT
- C. SUBSTITUTE
- D. UUID
Answer: B
NEW QUESTION # 41
What is a DMO called if it inherits the name, shape, and semantics of the reference object?
- A. Data Source Object (DSO)
- B. Standard DMO
- C. Custom DMO
- D. Data Lake Object (DLO)
Answer: B
NEW QUESTION # 42
What are two ways a marketing user can incorporate a campaign code from an external (...) bucket?
- A. Include campaign code into the activation description
- B. Include campaign code into the activation name
- C. Include campaign code into the filename specification
- D. Include campaign code into the segment name
Answer: A,D
NEW QUESTION # 43
Which data type is collected by a company that does not have any direct relationship with the customer?
- A. Third party data
- B. Partner data
- C. Second party data
- D. First party data
Answer: A
NEW QUESTION # 44
How can a Data Subject Rights request from a customer be submitted to Salesforce CDP?
- A. Using Data Explorer
- B. Using a dedicated field in data stream
- C. Using a dedicated data stream
- D. Using the consent API
Answer: D
NEW QUESTION # 45
What are the two refresh models available for a cloud storage data stream?
- A. Upsert
- B. Update
- C. Full Refresh
- D. Append
Answer: A,C
NEW QUESTION # 46
How does Salesforce CDP ... Restriction of Processing request in segmentation?
- A. Restricts all data processing for individual and unified individual profiles within 24 hours
- B. Restricts data processing during activation32
- C. Restricts all data processing on all entities
- D. Restricts data processing when saving the segment
Answer: A
NEW QUESTION # 47
What permission setting should an admin check if the custom CRM object is not accessible from CDP?
- A. View All object permission enabled in Source CRM org
- B. Read object permission enabled in Source CRM Org
- C. Create object permission enabled in CDP org
- D. Modify all object permission enabled in CDP org
Answer: A
NEW QUESTION # 48
Which feature determines the attribute value in the file when activating on the Unified Individual?
- A. Random Selection
- B. Einstein Activation
- C. Data Stream Sequence
- D. Reconciliation Rules
Answer: D
NEW QUESTION # 49
Where are activated segments found in Marketing Cloud?
- A. Filtered Data Extensions
- B. Salesforce Data Extensions
- C. Shared Data Extension
- D. Standard Data Extension
Answer: C
NEW QUESTION # 50
Which CDP feature helps marketers calculate attributes like Customer Lifetime value and Customer Salesforce score (Choose 1)
- A. Calculated Insights
- B. Streaming Insights
- C. Formula Field insights
- D. Einstein Insights
Answer: B
NEW QUESTION # 51
How can a marketer change attribute names to match personalization in an Activation Target?
- A. Update attributes names in the data stream configuration
- B. Set preferred attribute names when configuring activation target
- C. Update field names in data model
- D. Set preferred attribute names when configuring activation
Answer: D
NEW QUESTION # 52
What is the result of a segmentation criteria filtering on City | Is Equal To | 'San Jose'?
- A. Cities containing San Jose, San Jose only
- B. Cities containing San Jose, san jose only
- C. Cities containing San Jose, san jose only
- D. Cities containing San Jose, San Jose, san jose, san jose
Answer: C
NEW QUESTION # 53
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