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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. How can an action be applied to a prospect who views a specific page of a website?

A) Through completion actions
B) None of the above
C) Through scoring
D) Through page actions
E) Through automation rules

2. What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A) reCAPTCHA
B) Progressive Profiling
C) Kiosk/Data Entry Mode
D) "Not you"? Link

3. What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

A) Use an automation rule.
B) Use a dynamic list.
C) Use a completion action.
D) Use a segmentation rule.

4. LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
Choose one answer

A) Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
B) Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
C) Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
D) Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.

5. What is a capability of a completion action?

A) Adjust a prospect's account field
B) Increase a prospect's grade
C) Send a list email to a prospect
D) Remove a prospect from a list

Solutions: