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Salesforce Arch-302 Exam Syllabus Topics:

Salesforce Certified B2C Solution Architect Sample Questions:

1. A company wants to give its service agents a current view in Marketing Cloud of which journeys customers are in at any given time, so that agents can provide a more persona! and relevant experience if a customer contacts them.
What approach should a Solution Architect recommend to fulfill this requirement?

A) Create a multi-select picklist on the contact record, and use the out-of-the-box Contact Update activities in Journey Builder to add or remove the name of the journey as they enter and exit.
B) Schedule a batch job in Salesforce to query Marketing Cloud for the contact membership status of all contacts in Journeys on a regular basis (for example, once per hour) and write this to the Contact record.
C) Develop a custom Lightning web component in Salesforce to query Marketing Cloud in real time to get Contact Journey membership.
D) Add the Journey Membership Lightning component from the Marketing Cloud Connect Managed Package to the Contact Page Layout.

2. A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.
Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?
Choose 3 answers

A) Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization
B) Implement a mobile app so that customers can more easily purchase products to drive higher sales
C) Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
D) Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently
E) Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns

3. Northern Trail Outfitters (NTO) wants to bring data from across all parts of their Salesforce Customer Success Platform Into the Marketing Cloud account. A Solution Architect recommends using Synchronized Data Sources In Contact Builder and Marketing Cloud Connect to Integrate multiple business units In their account.
Which API does the Solution Architect need to use with Marketing Cloud Connect for this integration?

A) Tooling API
B) Streaming API
C) REST API
D) SOAP API

4. A company wants to migrate their existing in-house order management solution to the Salesforce Order Management product, which will trigger post-purchase transactional emails through Marketing Cloud. They are already using B2C Commerce, Service Cloud, and Marketing Cloud, as well as the B2C Commerce - Service Cloud Connector and Marketing Cloud Connect.
What are three actions that a Solution Architect must take when planning and deploying this solution? Choose
3 answers

A) Integrate Salesforce Order Management to B2C Commerce for order history and user self service.
B) Migrate subscriber keys in Marketing Cloud to a new Order Management customer identifier.
C) Modify the Service Cloud Connector implementation to remove potentially conflicting features with the Order Management Connector.
D) Configure data extensions and triggered sends in Marketing Cloud to support transactional emails for ordering scenarios.
E) Replace the Service Cloud Connector with an Order Management Connector for B2C Commerce.

5. Universal Containers (UC) uses B2C Commerce, Marketing Cloud, and Salesforce OMS for their online sales capabilities. Given recent logistics constraints and challenges, many customers are asking UC for the ability to make their purchases online but pick them up at a local store or location (BOPIS).
Which consideration should a Solution Architect keep in mind when designing a solution for UC that would allow for this functionality?

A) Marketing Cloud Mobile Push is required for this solution and must be enabled.
B) Manage inventory data inside of Salesforce OMS so it is easier to parse by store.
C) Manage inventory data inside of B2C Commerce so it is easier to parse by store.
D) Manage B2C Commerce geolocation data for stores on an order by order basis.

Solutions: