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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. What must you create in order for Responsys to be able to track clicks on links in a campaign?

A) Insight Link Report
B) Link Table
C) Insight Link Hashmap
D) Link Hashmap
E) Link List

2. You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

A) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
B) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
C) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
D) Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.

3. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
B) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
C) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
D) The purchase transaction is attributed to both email campaigns.

4. There was an issuewith the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?

A) In the export wizards, under the Source section, select the option "Comma delimited".
B) In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
C) In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
D) In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.

5. Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?

A) Import a private encryption key the customer created to be used when the export runs.
B) Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
C) Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
D) Import a public encryption key the customer created to be used when the export runs.

Solutions: