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Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Cloud Configuration | 18% | - Manage sender profiles and deliverability settings - Implement data management and data extensions - Configure lists and populations - Set up users, roles, and permissions - Configure account settings and business units |
| Topic 2: Discovery and Design | 18% | - Identify integration points and data flows - Analyze customer data and segmentation needs - Document current state and desired future state - Gather requirements and understand business objectives - Define success metrics and KPIs |
| Topic 3: Reporting and Analytics | 14% | - Configure and interpret standard reports - Analyze campaign performance - Track engagement and conversion metrics - Build custom reports and dashboards - Provide actionable insights and recommendations |
| Topic 4: Automation and Data Management | 14% | - Implement SQL activities for data processing - Configure imports and exports - Utilize automation studio effectively - Build and manage automation workflows - Manage contact data and data hygiene |
| Topic 5: Email Marketing | 18% | - Configure AMPscript for dynamic content - Create and optimize email content - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement - Apply template and content block strategies |
| Topic 6: Customer Journey Design | 18% | - Utilize Journey Builder features and best practices - Map customer journeys across channels - Apply personalization and dynamic content - Build decision trees and branching logic - Implement triggered and real-time journeys |





