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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

A) Sending multiple emails in one day
B) Preventing customers from opting out
C) Opting customers in automatically
D) Personalized recommendations

2. What is the number one trend being seen in the email marketing space? (Choose 2)

A) People like email marketing b/c they can choose what they subscribe to.
B) More and more people are subscribing to email marketing.
C) Redesigning email to improve click-through rates on a mobile device.
D) Between 40-60% of consumers are reading email on their smart phones.

3. A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?

A) List Growth Rates
B) Click Through Rates
C) Influenced Revenue
D) Bounce Rate

4. A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks.
Which two A/B test options should be used? Choose 2 answers

A) The system automatically sends the winning version to the remainder audience.
B) The test administrator manually selects the version to send to the remainder.
C) The test administrator chooses which subscribers to place in each audience.
D) The test administrator selects the desired audience test segment sizes.

5. What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

A) they are like Suppression lists; list of subscribers that don't want to receive your communications.
B) May be subscribers who want to continue receiving messages.
C) subscribers who have a status (active, bounced, held, unsubscribed)
D) You select an Exclusion List at the time of send

Solutions: