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GInI CInP Exam Syllabus Topics:

GInI Certified Innovation Professional (CInP) Sample Questions:

1. Package Innovation is the use of a new package design to create perceived new value and appeal to certain consumer preferences.
Select one correct answer from the list:

A) Create no net new value but appeal to certain consumer vanity
B) Create the perception of a totally new product
C) Create real new value and drive consumer tastes
D) Create perceived new value and appeal to certain consumer preferences

2. A very broad array of different types of Market Research exist. Most of these can be classified into one of two groups: either ________ or ________ research.

A) objective / subjective
B) hard / soft
C) quantitative / qualitative
D) analytical / empirical

3. " Several very large businesses have in recent years turned to running campaigns on crowdfunding sites. One of the more important reasons these businesses use such platforms is that it affords them the opportunity to
______ their concepts, under the assumption that concepts that see good traction on these platforms will see good traction in the general market, and conversely concepts that see poor traction on these platforms will see low demand in the general market and should thus be abandoned. " Select one correct answer from the list:

A) run price elasticity studies on
B) run technical validation testing on
C) generate media buzz about
D) market test

4. Organizations should be aware that in the Evaluation process of Stage 3 of the GInI InMS, the confidence level around certain metrics can be low given how far out in time they are from the present, and thus a certain amount of subjectivity and judgment will be inherent in the process.
Select one correct answer from the list:

A) Guessing
B) A certain amount of subjectivity and judgment
C) Mostly unknowns
D) A certain amount of optimistic speculation

5. A group ' s collective brainstorming work should be ______ as this tends to bring the ideas to life in a way that words never can. " Select one correct answer from the list:

A) clearly articulated
B) very colorful
C) profusely described
D) highly visual

Solutions: