DMI CDMS-SP2.0 : Certified Digital Marketing Specialist - Strategy and Planning

CDMS-SP2.0 real exams

Exam Code: CDMS-SP2.0

Exam Name: Certified Digital Marketing Specialist - Strategy and Planning

Updated: Jul 29, 2026

Q & A: 0 Questions and Answers

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DMI CDMS-SP2.0 Exam Syllabus Topics:

SectionObjectives
Digital Marketing Strategy and Planning Fundamentals- Strategy Introduction
  • 1. Definition of Digital Marketing Strategy
  • 2. Differences Between Strategy and Tactics
  • 3. Importance of Planning in Digital Marketing
Strategic Framework and Market Analysis- Strategic Planning Frameworks
  • 1. SMART Goals and Objectives
  • 2. SWOT Analysis
  • 3. Target Audience Research and Personas
Emerging Trends in Strategy and Planning- Future Digital Marketing Trends
  • 1. Data Privacy and Regulation Considerations
  • 2. AI and Automation in Strategy
Analytics, Reporting and Data Insights- Performance Measurement
  • 1. Tools for Analytics and Reporting
  • 2. Key Metrics and KPIs
  • 3. Data-Driven Decision Making
Content Strategy and Execution- Content Planning
  • 1. Content Distribution and SEO Integration
  • 2. Content Ideation
  • 3. Content Calendar Development
Budgeting, Resource Allocation and Execution- Resource Planning
  • 1. Team and Resource Management
  • 2. Campaign Execution Tools
  • 3. Marketing Budget Allocation
Aligning Strategy with Business Goals- Business Objective Integration
  • 1. Defining KPIs
  • 2. Integrated Marketing Strategy
Digital Marketing Channels and Tactics- Channel Strategy Overview
  • 1. Social Media Strategy
  • 2. SEO and SEM Strategy
  • 3. Email Marketing Strategy
  • 4. Affiliate and Influencer Marketing Strategy

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