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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?
Choose only ONE best answer.

A) $11,500
B) $12,500
C) $10,000

2. Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.

A) Store Visits
B) Conversions
C) Brand Awareness
D) Video Views
E) Post Engagement

3. What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

A) Search
B) Ad Sets
C) Breakdown
D) Placement
E) Date Range
F) Reports

4. You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.

A) You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.
B) You need one campaign and four ad sets since you have 4 different variables at the ad set level.
C) You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
D) You need 1 campaign with 8 ad sets and 1 ad for each.

5. What determines the "Total Value" of your ads?
Choose only ONE best answer.

A) Optimizing Consumer Experience and Maximizing User Value.
B) Maximizing Consumer Experience and Advertiser Bid.
C) Maximizing Advertiser Value and Optimizing Consumer Experience.
D) Maximizing advertiser value and estimated action rates.

Solutions: