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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Points and Rewards Management | 20% | - Manage loyalty currency (points) operations - Process point transactions (earning, redeeming, adjusting) - Implement point expiration and adjustment rules - Configure reward types and catalogs |
| Member Management | 20% | - Manage member enrollment and registration - Implement member lifecycle stages - Create and manage loyalty program members - Configure member tiers and benefits |
| Partner Management | 10% | - Manage partner program participation - Configure loyalty partners and relationships - Set up partner earning and redemption rules |
| Loyalty Management Fundamentals | 15% | - Explain loyalty program types and structures - Describe the core concepts of loyalty management - Identify key business outcomes loyalty management drives |
| Loyalty Program Configuration | 25% | - Set up loyalty programs, rules, and promotions - Design tier structures and qualification criteria - Configure earning and redemption rules - Implement program mechanics and journey milestones |
| Analytics and Reporting | 10% | - Monitor loyalty metrics and KPIs - Analyze member engagement and program performance - Use Loyalty Management reporting features |
Salesforce Loyalty Management Accredited Professional Sample Questions:
1. Cloud Kicks has tasked its Loyalty Manager consultant with setting up its new Loyalty Management program.
The business requirement is to provide its customer base, who are heavy mobile users with access to member program information.
Using existing capabilities available in Loyalty Management, what should the consultant do to fulfill this business requirement?
A) Create and implement a feature-rich Loyalty Member Mobile App
B) Configure either Service Cloud or Sales Cloud to establish the customer mobile experience
C) Enable Experience Cloud and customize the Loyalty Member Portal
D) Install the Salesforce Loyalty Member Mobile App
2. Universal Container (UC) is developing a points-based Loyalty Program after the last accrual transaction.
How can the Salesforce Administrator set up this expiration model?
A) Set up Reset Qualyfing Points
B) Set up Expire Fixed Non-Qualifying Points
C) Set up Expire Activity Based Non-Qualifying Points
D) Set up Expire Activity Based Qualifying Points
3. A new segment in Customer Data Platform (CDP) will be used for sending notification emails to members with the following requirements: - The mail is sent on the first day of the month to the members that will have their membership expire at the end of the same month, starting from the 1st of April to 30th of June
- member's expiry-date are standardized to the last day of the month.
Which two configuration options below should be used for the new segment to fulfill this segmentation requirement?
A) In the Segmentation Rule, Use "LoyaltyProgramMember" as the Direct object, > Operator: "This Month" for the "Membership Expiry Date" attribute.
B) In "Segment Property", set "Publish Schedule" to "Don't Refresh".
C) In "Segment Property," set "Publish Schedule" to "24 hours" and the appropriate "Start Date" and "End Date
D) In the Segmentation Rule, Use "LoyaltyProgramMember" as the Direct object, > Operator: "Next Number of days" = 30 for the "Membership Expiry Date" attribute.
4. The VP of Loyalty at Northern Trail outfitters (NTO) Retailers has decided to implement a Loyalty program to increase customer spending and improve customer lifetime value.
Which two features should be configured in Salesforce Loyalty Management?
A) Loyalty product Pricing
B) Loyalty Tiers
C) Member Rewards and Benefits
D) Loyalty Segments
5. An Administrator must configure a tier point reset for a Loyalty Program to occur once every two years.
Which two setting does the Administrator need to consider in this scenario?
A) The Currency type field must correspond to qualifying.
B) The qualifying point reset date, period, and frequency are set on the tier group.
C) The Loyalty tier group field is populated.
D) The currency type field must correspond to non-qualifying.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: A,C | Question # 4 Answer: B,C | Question # 5 Answer: B |





