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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

A) 2
B) 25
C) 30
D) Unlimited

2. When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

A) Test page and live page
B) Test page and conversion page
C) Landing page and conversion page
D) Landing page and conversion page

3. Mike is reviewing his Google AdWords goals and has decided that his primary goal for his business and Google AdWords is to get more clicks. Which action would most likely lead to more Google AdWords clicks for Mike?

A) Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling.
B) Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords.
C) Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks.
D) Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad.

4. Which of the following tools is used to test the validity and accuracy of the installed code?

A) Keyword tool
B) SiteScan tool
C) Google AdWords Editor
D) Google Earth

5. There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?

A) Increasing web revenue
B) Decreasing unnecessary costs
C) Maximizing conversions of your website
D) Driving valuable traffic

Solutions: